After spending years following tech and computer trends in the news, Eliseo Delgado Jr. has become an insightful voice for all things technology. Here, he shares with readers how Google indexes websites and pages into a consolidated system using their own algorithms and why it’s important to keep these changes a secret.
With an interest in web development, Eliseo Delgado Jr. has stayed on top of trending tech topics affecting websites and search engine optimization for years. Here, he helps readers understand how Google algorithms to index web pages and why they need to keep them a secret.
“Google algorithms are a mystery to most people, but they essentially control how people’s search queries are answered and what pages show up on result pages,” says Eliseo Delgado Jr. “Google never releases exact instructions on how their algorithms work, so businesses must rely on secondary references and conduct a lot of trial and error to see what works.”
Today, Google is undoubtedly the world’s leading search engine, and the organization is hit with over a billion search queries each day from computers the world over. Because the database holds so much information, Google regularly updates their algorithms to provide the most accurate search results. This change in algorithms without any official details released also helps avoid giving any single business the upper hand when it comes to search engine optimization.
“Google algorithms help deter companies and cyber attackers from manipulating results to their advantage,” says Eliseo Delgado Jr. “Google makes small changes to them throughout the year without telling exactly what changes they’ve made, something like 500-600 of them.”
Sometimes, when Google has a major overhaul to improve its cataloging abilities, they will release a bit of generic information to the public. These updates alert internet users of broad changes while keeping the fine details more obscure, and they are usually given a name to show their importance (such as Google Penguin or Panda).
All online pages that are indexed by Google are visited and reviewed by “crawlers” or code bots that “crawl” through all the available text on a page to determine its relevance in search results. They follow web page links and figure out if they are credible or resourceful. If they are, they move them up higher on search results and lower if they don’t offer anything useful. In this way, the algorithms create an online map of websites that browser users explore and search through.
It takes the work of internet professionals like Neil Patel and researchers like Eliseo Delgado Jr. to study algorithms and determine methods for ranking higher on search results.
“Today, instead of figuring out the exact Google algorithms affecting their position, businesses can achieve higher ranking and visibility through organic ranking or paid ranking from respected SEO experts,” says Eliseo Delgado Jr.